This week I’m sharing another essential video. This one is on social media.

Just so you know…
This video is extremely popular on the conference circuit. If you’ve seen it a trillion, billion, zillion times, then as we say in San Antonio when it rains, “TURN AROUND, DON’T DROWN!”. No need to proceed.
If you haven’t seen it (or if it’s been a while)…
It’s worth a look, especially if you’re still on the fence with this whole Social Media thing (dang kids and their rock and roll).
5 Key Points in the Video:
1) If Facebook were a country, it would be the third most populous.
2) Social media has become the most popular activity on the web.
3) 92% of children under 2 years old have a digital shadow.
4) If Wikipedia were made in to a book, it would be 2.25 million pages long.
5) 90% of consumers trust peer recommendations, only 14% trust advertisements.
And there’s plenty more in the video:
About the video’s creator: Erik Qualman, from Wikipedia:
“Erik Qualman is an American author of Socialnomics, Digital Leader and Crisis. He is also an international keynote speaker speaking on Gen Y motivation, digital leadership, digital media and future trends. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association”
Also, check out his YouTube channel for even more great videos!