Change is hard; that’s no secret.

This video, by VitalSmarts Video, highlights an aspect of our lives that we face on a regular basis, but consistently struggle with: getting people to change.

The video focuses on getting smokers to stop smoking and shows that even when people know that they are acting against their interests, it’s the method used to approach changing that makes all the difference.

There are lessons that apply at home or work throughout the video. Enjoy.

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